An established client in the engineering product manufacturing industry had launched a product with great care. Despite the quality and pricing of the product being up-to-the-mark, there was a limited response in the market.
VRA team identified the problem area related to marketing and the entire Sales Structure. Our team worked on redesigning the promotional material to highlight the product’s USPs and content and presentation clarity.
We also designed and implemented the Sales team training programs for its role & responsibility and accountability along with the formal performance review systems with regular growth monitoring.
The client experienced an improvement in terms of orders, better terms of payment and fast execution of orders, which helped the company achieve the desired sustainable growth.